Creative Producer & Content Lead
My creative career started behind a camera. After studying video production at university, I spent my early days filming live shows around Montreal, learning how to capture moments in an unpredictable environment. Then came copywriting, where I traded the camera for a keyboard (at least for a little while) and learned how to build stories through words. Turns out, I loved both.
I currently lead social content creation and strategy for both client work and new business at one of Adweek’s fastest-growing agencies. My work spans concepting, scripting, art direction, production and editing for brands like Home Hardware, Durex, Veet, TaxAct and more. As Content Lead, I run hands on workshops that help my team sharpen their storytelling, filming and editing skills, ensuring content is on-brand and built to convert.
Whether I’m working with a global brand or an independent creator, my approach is the same: beautiful visuals might capture attention, but the story behind them is what makes people feel something.
Outside of agency life, I co-founded Milk & Matches, a Montreal-based creative studio, with my husband, Daniel. Together, we collaborate with artists, small businesses and creators to bring their ideas to life through cinematic photography and video.
VEET CANADA
A series of always-on social content for Veet that blended relatable storytelling, social trends and platform-native formats to keep the brand engaging and relevant.
Concepting · Scriptwriting · Storyboards · Filming · Voiceover · Editing
DUREX CANADA
I lead always-on social content creation for Durex, developing platform-native ideas that tap into trends, cultural moments and conversations around intimacy. The featured videos have each surpassed 1 million organic views on TikTok, with the top-performing video reaching 21 million views.
For the launch of Durex® Intensity, a premium, non-latex condom line designed for enhanced sensitivity, I brought its key benefits to life through engaging, social-first video content, overseeing everything from scriptwriting and casting to production and editing.
Content Lead · Production · Casting · Art Direction · Editing · Scriptwriting · Creative Direction
CITY CRUISES
I produced and coordinated a three-day shoot in San Francisco to create organic, social-first content promoting City Cruises’ 2.5-hour Premier Dinner Cruise. Filming across the city and aboard the cruise, we captured content that exceeded Instagram benchmarks for reach and engagement, while driving strong engagement on TikTok, all without paid media support.
Production · Direction · Concepting · Shoot coordination · Editing
ENFAMIL
For Enfamil’s Brainy Launch campaign, I led the hands-on production of a series of paid media assets, bringing the creative to life through filming, on-set direction, production and voiceover. Each asset was crafted to communicate the product’s key messaging in a clear, engaging and visually compelling way, optimized for digital audiences.
Content Creation · Direction · Production · Filming · Voiceover
ENFAGROW
I lead always-on social content creation for Enfagrow, turning everyday parenting insights into engaging, social-first content. From practical how-tos and toddler tips to relatable mom moments and trend-driven videos, I develop content that connects with parents, delivers real value and keeps the brand relevant in their everyday lives.
Content Creation · Editing · Direction · Art Direction · Scriptwriting · Voiceover
HOME HARDWARE
I lead content strategy and creation for Home Hardware’s always-on social program, developing practical, seasonal and social-first ideas from concept through production. Beyond always-on content, I helped bring Canada’s Ultimate Road Trip to life, celebrating the local stories behind Home Hardware’s 1,100 stores. We hit the road in a red van with creators Keith and Dev, inviting Canadians to audition along the way. As a producer, I coordinated talent, locations and logistics for a week of filming across Canada.
Content Lead · Strategy · Concepting · Script Writing · Production · Direction · Filming · Editing
TAXACT
For TaxAct, I brought an Office-inspired concept to life, capturing the chaos of Tax Day through a comedic, social-first video. I led the project from concept to delivery.
Production · Casting · Direction · Editing · Filming
3M CANADA
Created at the height of COVID, “Curiosity Leads to Invention” spotlighted 3M’s innovation. I wrote and voiced a 45-second promotional spot, carrying the script from first draft through final performance.
Scriptwriting · Voiceover
SLOOMOO INSTITUTE
I voiced digital marketing content for Sloomoo Institute, bringing energy to videos that showcased its immersive experiences.
Voiceover
PUNIM STUDIO / MILK & MATCHES
PUNiM is a bespoke Montreal studio with an inclusive, hands-on approach. The team wanted a social identity that reflected that experience, so I shaped it through art direction, production and styling for a brand photography shoot.
Art direction · Production · Content creation · Styling
LE 9e / MONTREAL
After its recent restoration, Le 9e’s owners wanted an Instagram presence that would introduce the restaurant to a younger audience. I developed a social playbook to shape a fresh, cohesive look and feel, then brought it to life through monthly shoots and edits, including an influencer evening with Caroline Vreeland.
Pitch Team · Brand & Creative Strategy · Influencer Strategy · Content Creation · Photography
