Creative Producer & Content Lead
My creative career started behind a camera. After studying video production at university, I spent my early days filming live shows around Montreal, learning how to capture moments in an unpredictable environment. Then came copywriting, where I traded the camera for a keyboard (at least for a little while) and learned how to build stories through words. Turns out, I loved both.
I currently lead social content creation and strategy for both client work and new business at one of Adweek’s fastest-growing agencies. My work spans concepting, scripting, art direction, production and editing for brands like Home Hardware, Durex, Veet, TaxAct and more. As Content Lead, I run hands on workshops that help my team sharpen their storytelling, filming and editing skills, ensuring content is on-brand and built to convert.
Whether I’m working with a global brand or an independent creator, my approach is the same: beautiful visuals might capture attention, but the story behind them is what makes people feel something.
Outside of agency life, I co-founded Milk & Matches, a Montreal-based creative studio, with my husband, Daniel. Together, we collaborate with artists, small businesses and creators to bring their ideas to life through cinematic photography and video.
VEET CANADA
A series of always-on social content for Veet that blended relatable storytelling, social trends and platform-native formats to keep the brand engaging and relevant.
Concepting · Scriptwriting · Storyboards · Filming · Voiceover · Editing
HOME HARDWARE
I lead content strategy and creation for Home Hardware’s always-on social program, developing practical, seasonal and social-first ideas from concept through production. Beyond always-on content, I helped bring Canada’s Ultimate Road Trip to life, celebrating the local stories behind Home Hardware’s 1,100 stores. We hit the road in a red van with creators Keith and Dev, inviting Canadians to audition along the way. As a producer, I coordinated talent, locations and logistics for a week of filming across Canada.
Content Lead · Strategy · Concepting · Scripting · Production · Editing
DUREX CANADA
I lead always-on social content creation for Durex, developing platform-native ideas that tap into trends, cultural moments and conversations around intimacy.
For the launch of Durex® Intensity, a premium, non-latex condom line designed for enhanced sensitivity, a closer fit and better body heat transfer, I helped bring its key benefits to life through engaging, social-first video content, overseeing everything from concept development and casting to production and final delivery.
Content Lead · Production · Direction · Casting · Art Direction · Content Creation · Scriptwriting
TAXACT
For TaxAct, I brought an Office-inspired concept to life, capturing the chaos of Tax Day through a comedic, social-first video. I led the project from concept to delivery.
Production · Casting · Direction · Filming · Editing
3M CANADA
Created at the height of COVID, “Curiosity Leads to Invention” spotlighted 3M’s innovation. I wrote and voiced a 45-second promotional spot, carrying the script from first draft through final performance.
Scriptwriting · Voiceover
SLOOMOO INSTITUTE
I voiced digital marketing content for Sloomoo Institute, bringing energy to videos that showcased its immersive experiences.
Voiceover
PUNIM STUDIO / MILK & MATCHES
PUNiM is a bespoke Montreal studio with an inclusive, hands-on approach. The team wanted a social identity that reflected that experience, so I shaped it through art direction, production and styling for a brand photography shoot.
Art direction · Production · Content creation · Styling
LE 9e / MONTREAL
After its recent restoration, Le 9e’s owners wanted an Instagram presence that would introduce the restaurant to a younger audience. I developed a social playbook to shape a fresh, cohesive look and feel, then brought it to life through monthly shoots and edits, including an influencer evening with Caroline Vreeland.
Pitch Team · Brand & Creative Strategy · Influencer Strategy · Content Creation · Photography
